The Franklin Institute Museum
Video Production + Video Editing
For The Franklin Institute’s captivating “Wondrous Space” museum exhibit, ABM had the privilege of collaborating with the esteemed A&P agency to craft an array of dynamic videos. Our role was to encapsulate the awe and wonder of space science in engaging broadcast commercials and social media content. By blending creativity with scientific insight, our videos aimed to inspire curiosity and excitement, inviting audiences to explore the mysteries of the cosmos at one of Philadelphia’s foremost centers for science education and research.
- The Franklin Institute
- Art & Culture
- Video Post-Production
- 2023
- Broadcast, YouTube, Facebook
Social Media
Our social media video for The Franklin Institute’s “Wondrous Space” exhibit was a testament to the transformative power of post-production ingenuity. Tasked with revitalizing initially lackluster content, we seamlessly integrated stock footage, captivating motion graphics, precise color grading, immersive sound effects, and carefully curated royalty-free music.
The result surpassed client expectations, amplifying awareness of the exhibit by an impressive 411%. By infusing mundane recordings with dynamic visual and auditory elements, we effectively captured the imagination of viewers, inviting them to embark on a cosmic journey unlike any other.
Broadcast Commercials
Our broadcast commercials for The Franklin Institute’s “Wondrous Space” exhibit exemplify the artistry of post-production enhancement. These commercials, now airing across the Philadelphia area, have not only exceeded client expectations but have also significantly bolstered museum visitor numbers and exhibit awareness.
In crafting the motion graphic videos for the TFI “Wondrous Space” series, precision and creativity were paramount. Utilizing Adobe After Effects and Premiere, we seamlessly integrated captivating motion graphics to highlight the Call-to-Action (CTA) segments of the videos.
This strategic element serves as a platform for showcasing lead sponsorship, notably featuring the esteemed Boeing brand.
With meticulous attention to detail, these motion graphics seamlessly complement the overarching narrative, guiding viewers to take action while elevating the exhibit’s visibility and sponsor recognition.
