{"id":22949,"date":"2024-03-26T02:11:23","date_gmt":"2024-03-26T02:11:23","guid":{"rendered":"https:\/\/ajabuchanan.com\/media\/?post_type=portfolio&#038;p=22949"},"modified":"2024-04-07T18:51:21","modified_gmt":"2024-04-07T18:51:21","slug":"the-franklin-institute-project","status":"publish","type":"portfolio","link":"https:\/\/ajabuchanan.com\/media\/portfolio\/the-franklin-institute-project\/","title":{"rendered":"The Franklin Institute"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1712002666850 top-space cover-background bg-position-center-center vc_row-has-fill pofo-stretch-content pofo-stretch-row-container pofo-row-responsive-6ab846de3330b\" style=\"min-height: 800px;\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-12 vc_col-xs-12 text-center pofo-column-responsive-6ab846de333d4\"><div class=\"vc_column-inner vc_custom_1507635141927\"><div class=\"wpb_wrapper\"><h4 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block heading-style2  vc_custom_1711419408688  heading-1\"  style=\"font-weight: 300;\">The Franklin Institute Museum<\/h4><div class=\"last-paragraph-no-margin\"><p><span class=\"text-deep-pink text-large border-bottom border-color-deep-pink font-weight-300\">Video Production\u00a0 +\u00a0\u00a0 Video Editing<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-offset-1 vc_col-md-5 vc_col-xs-12 wow fadeIn pofo-column-responsive-6ab846de33447\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"line-height-28 last-paragraph-no-margin\"><p>For The Franklin Institute&#8217;s captivating &#8220;Wondrous Space&#8221; museum exhibit, ABM had the privilege of collaborating with the esteemed A&amp;P agency to craft an array of dynamic videos. Our role was to encapsulate the awe and wonder of space science in engaging broadcast commercials and social media content. By blending creativity with scientific insight, our videos aimed to inspire curiosity and excitement, inviting audiences to explore the mysteries of the cosmos at one of Philadelphia&#8217;s foremost centers for science education and research.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-offset-1 vc_col-md-4 vc_col-xs-12 wow fadeIn\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><ul class=\"list-style-6 list-style6-1 \"><li><label class=\"width-30 display-inline-block\">Client:<\/label>The Franklin Institute<\/li><li><label class=\"width-30 display-inline-block\">Industry:<\/label>Art & Culture<\/li><li><label class=\"width-30 display-inline-block\">Services:<\/label>Video Post-Production<\/li><li><label class=\"width-30 display-inline-block\">Date:<\/label>2023<\/li><li><label class=\"width-30 display-inline-block\">Platforms:<\/label>Broadcast, YouTube, Facebook<\/li><\/ul><\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1510042830410 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container pofo-row-responsive-6ab846de334dc\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h6 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block heading-style2  vc_custom_1712005777337 pofo-button-responsive-6ab846de3352f  heading-2\"  style=\"width: 65%; font-weight: 300; color: #939393;\">Social Media<\/h6><div class=\"last-paragraph-no-margin\"><p style=\"text-align: center;\">Our social media video for The Franklin Institute&#8217;s &#8220;Wondrous Space&#8221; exhibit was a testament to the transformative power of post-production ingenuity. Tasked with revitalizing initially lackluster content, we seamlessly integrated stock footage, captivating motion graphics, precise color grading, immersive sound effects, and carefully curated royalty-free music.<\/p>\n<\/div>[vc_empty_space][vc_raw_html]JTVCcHJlc3RvX3BsYXllciUyMGlkJTNEMjI2NzIlNUQ=[\/vc_raw_html][vc_empty_space]<div class=\"last-paragraph-no-margin\"><p style=\"text-align: center;\">The result surpassed client expectations, amplifying awareness of the exhibit by an impressive 411%. By infusing mundane recordings with dynamic visual and auditory elements, we effectively captured the imagination of viewers, inviting them to embark on a cosmic journey unlike any other.<\/p>\n<\/div>[vc_empty_space height=&#8221;64px&#8221;]<\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1507636333820 pofo-stretch-content\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22548&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;no-margin-bottom&#8221;]<\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1510042838386 vc_row-has-fill pofo-stretch-content pofo-row-responsive-6ab846de33598\"><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-md-4 vc_col-xs-12 wow fadeInUp pofo-column-responsive-6ab846de335b4\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><span class=\"text-dark-gray margin-10px-bottom font-weight-300 alt-font text-uppercase heading-style1  heading-3\"  style=\"color: #ffffff;\">Broadcast Commercials<\/span><div class=\"last-paragraph-no-margin\" style=\"color: #ffffff;\"><p>Our broadcast commercials for The Franklin Institute&#8217;s &#8220;Wondrous Space&#8221; exhibit exemplify the artistry of post-production enhancement. These commercials, now airing across the Philadelphia area, have not only exceeded client expectations but have also significantly bolstered museum visitor numbers and exhibit awareness.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-md-4 vc_col-xs-12 wow fadeInUp pofo-column-responsive-6ab846de335e6\" data-wow-delay= 200ms><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_raw_html]JTVCcHJlc3RvX3BsYXllciUyMGlkJTNEMjI2NzklNUQ=[\/vc_raw_html]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-md-4 vc_col-xs-12 wow fadeInUp\" data-wow-delay= 400ms><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\" style=\"color: #ffffff;\"><p>Our broadcast commercials for The Franklin Institute&#8217;s &#8220;Wondrous Space&#8221; exhibit exemplify the artistry of post-production enhancement. These commercials, now airing across the Philadelphia area, have not only exceeded client expectations but have also significantly bolstered museum visitor numbers and exhibit awareness.<\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1507636023841 wow fadeIn pofo-row-responsive-6ab846de33624\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-6 vc_col-xs-12 wow fadeInUp pofo-column-responsive-6ab846de3363e\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_raw_html]JTVCcHJlc3RvX3BsYXllciUyMGlkJTNEMjMwNTklNUQ=[\/vc_raw_html]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-offset-1 vc_col-md-5 vc_col-xs-12 wow fadeInUp\" data-wow-delay= 200ms><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><span class=\"text-dark-gray margin-10px-bottom font-weight-300 alt-font text-uppercase heading-style1  heading-4\" >Motion Graphics<\/span><div class=\"last-paragraph-no-margin\"><p>In crafting the motion graphic videos for the TFI &#8220;Wondrous Space&#8221; series, precision and creativity were paramount. Utilizing Adobe After Effects and Premiere, we seamlessly integrated captivating motion graphics to highlight the Call-to-Action (CTA) segments of the videos.<\/p>\n<p>This strategic element serves as a platform for showcasing lead sponsorship, notably featuring the esteemed Boeing brand.<\/p>\n<p>With meticulous attention to detail, these motion graphics seamlessly complement the overarching narrative, guiding viewers to take action while elevating the exhibit&#8217;s visibility and sponsor recognition.<\/p>\n<\/div><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"The Franklin Institute MuseumVideo Production\u00a0 +\u00a0\u00a0 Video Editing For The Franklin Institute's captivating \"Wondrous Space\" museum exhibit, ABM had the privilege of collaborating with the esteemed A&amp;P agency to craft an array of dynamic videos. Our role was to encapsulate the awe and wonder of space science in engaging broadcast commercials and social media content. By blending creativity with scientific insight, our videos aimed to inspire curiosity and excitement, inviting audiences to explore the mysteries of the cosmos at one of Philadelphia's foremost centers for science education and research. Client:The Franklin InstituteIndustry:Art & CultureServices:Video Post-ProductionDate:2023Platforms:Broadcast, YouTube, FacebookSocial MediaOur social media video for The Franklin Institute's \"Wondrous Space\" exhibit was a testament to the transformative power of post-production ingenuity. Tasked with revitalizing initially lackluster content, we seamlessly integrated stock footage, captivating motion graphics, precise color grading, immersive sound effects, and carefully curated royalty-free music. [vc_empty_space][vc_raw_html]JTVCcHJlc3RvX3BsYXllciUyMGlkJTNEMjI2NzIlNUQ=[\/vc_raw_html][vc_empty_space]The result surpassed client expectations, amplifying awareness of the exhibit by an impressive 411%. By infusing mundane recordings with dynamic visual and auditory elements, we effectively captured the imagination of viewers, inviting them to embark on a cosmic journey unlike any other. [vc_empty_space height=\"64px\"][vc_single_image image=\"22548\" img_size=\"full\" alignment=\"center\" el_class=\"no-margin-bottom\"]Broadcast CommercialsOur broadcast commercials for The Franklin Institute's \"Wondrous Space\"...","protected":false},"featured_media":23062,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","class_list":["post-22949","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio-tags-client-projects"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Franklin Institute - Aja Buchanan Media<\/title>\n<meta name=\"description\" content=\"For The Franklin Institute&#039;s exhibit, ABM had the privilege of collab with the esteemed A&amp;P agency to craft an array of dynamic videos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ajabuchanan.com\/media\/portfolio\/the-franklin-institute-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Franklin Institute - 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